Woman captures theft of Ulta Beauty store on camera

BROOKFIELD, Wis. — It really is a criminal offense trending throughout the nation and now it is really going on in Southeast Wisconsin. In just 1 7 days, three Ulta Beauty suppliers have been targeted in shoplifting strategies at three unique spots: Mount Pleasant, Brookfield, and most not too long ago, Menomonee Falls.

“It truly is disheartening to know that crime like this is going on in retailers in which we store each individual day,” mentioned Molly Schultz.

Final week, Schultz was searching within an Ulta Splendor keep in Brookfield when she noticed an entire theft unfold just before her pretty eyes.

“I was in fact about to be on my way out the doorway when I saw two men and women wander in masked up. They just variety of looked like they have been up to one thing,” claimed Schultz. “The up coming detail I know, they’re pulling out bags and they are just wiping residence of the fragrance on all of the shelves.”

She pulled out her telephone and captured video of the incident right before the suspects ran out the doorway.

I caught around and gave a report to the law enforcement. I despatched the movie to the manager and the officer that was there,” said Schultz. “The manager, when it went down, experienced reported that the Mount Nice keep experienced gotten hit earlier.”

In a statement, Eileen Ziesmer, Ulta’s Vice President of General public Relations, mentioned, “As our keep footprint and model recognition has developed, Ulta Attractiveness has increasingly develop into a focus on for these criminals. The ‘always on’ character of social media would make these crimes that significantly extra visible.”

“Structured Retail Criminal offense impacts manufacturers, customers, staff and communities. As our assortment, keep footprint and brand consciousness have grown, Ulta Elegance has ever more turn into a goal for these criminals. The constantly on nature of social media would make these crimes that considerably much more obvious. The safety of our visitors and associates is usually our best precedence. Our insurance policies and practices reflect the ever-evolving retail landscape to contain a wide range of best techniques and trainings to make certain the safety of our friends and associates even though operating to mitigate threats. Also, our Decline Avoidance staff proceeds to associate with regulation enforcement and other suppliers to handle and close lots of elaborate cases, big and smaller, bringing criminals to justice.”

— Eileen Ziesmer, Ulta Magnificence VP of Public Relations

I absolutely believe social media has a adverse impact on things like this,” claimed Schultz. “Basically, the day right before I was on TikTok and I had witnessed an Ulta getting robbed. People today publish it and see another person else do it and then assume, ‘oh, they obtained away with it, so now I can go do it.'”

Law enforcement haven’t arrested anyone for the thefts as of however. Ulta Beauty reps say their reduction and avoidance staff is working intently with legislation enforcement and other suppliers to close numerous complicated circumstances and deliver criminals to justice.

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