TikTok’s influence dominates Google’s top trending beauty searches for 2022

When it will come to attractiveness types on Google’s Yr in Research list unveiled these days, the impression of TikTok is undeniable.

From make-up to nails to “aesthetics,” TikTok was a significant driver of U.S. Google look for trends across categories. The details was compiled dependent on queries that had a significant spike in website traffic more than the course of 2022 in comparison to 2021, which means the record is about progress rather than in general search quantity. 

In the make-up classification, the top trending lookup conditions browse like a laundry record of viral TikTok trends commenced by several influencers. One particular of the classes, ”Douyin blush,” even references the Chinese edition of TikTok in the name, exhibiting where by the trend began. 

Make-up Trends

  • Passport makeup trend
  • Addison Rae lip gloss craze
  • White dot pattern
  • Invisible eyeliner trend
  • Douyin blush development
  • Doe eyes trend
  • Drained eyes trend
  • Crying make-up trend
  • Below eyeshadow craze
  • Dark lip liner development

Viral makeup developments have been regarded to be a large crack for influencers’ professions. The “passport make-up trend” begun with a makeup tutorial produced by TikTok influencer Ga Barrett to enhance makeup for a flattering passport photo. It became so viral that she now has “Passport female I guess” as her TikTok bio.

The traits particularly benefited influencers who have their have beauty manufacturer. Addison Rae’s Item Elegance attained a raise from the “Addison Rae lip gloss craze,” in which the influencer demonstrated her approach of implementing lip gloss with a single hand whilst holding her cell phone. 

Famous people ended up also key motorists of elegance traits this 12 months. In the “celebrity hair” class, prime searches ranged from TikToker Dixie D’Amelio to Jada Pinkett Smith adhering to the Will Smith Oscars slap incident just after Chris Rock made a joke at her expenditure around her alopecia. 

Superstar hair tendencies

  • Jada Pinkett Smith
  • Dixie D’Amelio
  • Brandon Marsh
  • Jason Momoa
  • Jimmy Butler
  • Summer time Walker
  • Brooks Koepka
  • Crystal Gayle
  • Karol G
  • Teresa Giudice marriage

Hailey Bieber, in the meantime, was a big influence when it came to nails pursuing her “glazed donut” nail pattern, which sparked searches for her favored nails as well as versions this sort of as “chocolate glazed donut.” 


  • Hailey Bieber nails
  • Red nail idea
  • Milky nails
  • Fifty percent moon nails
  • Chrome nails
  • Pink coffin nails
  • Euphoria nails 
  • Chocolate glazed donut nails 
  • Mardi gras nails
  • Pink french suggestion nails 

TikTok was a major factor in nail Google lookups: The “red nail theory” craze, for case in point, was commenced in a video clip by influencer @GirlBossTown. In it, she claimed that carrying red nail polish functions as a “magnet” for men because it “reminds them of their mom.” The hashtag garnered 113.9 million sights on TikTok as more customers shared their views. 

TikTok “aesthetics” were also a key lookup class this calendar year. While terms like “preppy” or “goth” have undoubtedly been all over for 50 % a century, the energy of the TikTok hashtag has meant the proliferation of variations and looks that could capture on as trends in the two natural beauty and manner. 


  • Preppy aesthetic
  • Cleanse woman aesthetic
  • Coquette aesthetic
  • Summer aesthetic
  • Downtown lady aesthetic
  • Spring aesthetic
  • Dark brown aesthetic
  • Outdated funds aesthetic
  • Hazel aesthetic
  • Stranger Items aesthetic

TikTok also factored into “skintellectual” skin-treatment queries this calendar year. The pattern of “slugging,” which experienced TikTok influencers slathering petroleum throughout their faces for the night, was a single of the shown research matters. Ingredient investigation was also prevalent, as customers searched for niacinamide, hyaluronic acid and retinol. 

Skin-care questions 

  • What skincare merchandise really should not be refrigerated?
  • How to insert niacinamide to skincare regimen?
  • What is BHT in skincare?
  • What is niacinamide in skincare?
  • How extensive does skincare last?
  • What is slugging?
  • What is niacinamide excellent for?
  • What is BHA?
  • What does retinol do for your skin?
  • Is hyaluronic acid protected for being pregnant?

While manufacturers jumped on the bulk of these magnificence traits with their written content on TikTok and Instagram, some have managed to break as a result of on Google to land on the first website page of search terms organically. When it arrives to “pink coffin nails,” Kloss Natural beauty and Clutch Nails land on the to start with web page of look for effects, while Ipsy obtained just one of the leading natural and organic search outcomes for “clean woman aesthetic tutorial” on Google with its web site put up on the subject.  

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