Shop Coastal Grandmother: Fashion, Style, Look, Aesthetic

When Lex Nicoleta described her personal style as “somewhere between a character in ‘The Matrix’ and a coastal grandmother” on TikTok earlier this year, she started something much more powerful than a viral trend or an internet aesthetic. She awoke something in people across the world, who deeply identified with or aspired to the turtleneck-wearing, vacation home-dwelling lifestyles of the older female protagonists of films like “Something’s Gotta Give,” “It’s Complicated,” “Under the Tuscan Sun” and “Nights in Rodanthe.” (This was only fueled by the fact that the first on that list started streaming on Netflix in April.) (Also, while we’re here, justice for Dr. Keanu Reeves.)

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Our In-Person Shopping Hurts Big Tech

Wed May 11 , 2022
This online shopping comedown isn’t confined to one company. Other e-commerce stars including Etsy and Shopify, whose software powers online businesses for millions of smaller stores, also posted unexpectedly low sales growth or low expectations for the near future. An analysis by Mastercard showed that U.S. online shopping purchases fell […]
Our In-Person Shopping Hurts Big Tech

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