“This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Let’s look forward to 2023. This is Pinterest Predicts,” states the foreword on Pinterest Business.
Beauty-Related Trends Pinterest Predicts for 2023
In 2023, Pinterest predicts two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples and pinks—“blue and black braids” and “lavender and blonde hair” are on the up.
Trending search terms: Blue and black braids, lavender and blonde hair, pink and lavender hair, brown to pink balayage, multi tone hair color.
Millennials and Gen Z are trading in their long, coffin-shaped nails for mini-French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break.
Trending in search: micro French nails, chopped bob haircut, micro bangs, short stiletto nails, short braid hairstyles.
“Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.”
Trending search terms: Scalp massage techniques, clean scalp, scalp treatment for dry scalp, natural hair mask for growth, clean scalp build up.
How Accurate is Pinterest’s Report?
The platform boasts that “People use Pinterest to plan for the future.” Pinterest claims that for the last three years, 80% of their report predictions came true.