Forever 21 Launches the World’s First Metaverse-Tested Fashion Collection, IRL

LOS ANGELES–(Business WIRE)–Today, main trend retailer Forever 21 is celebrating its one 12 months “Meta-versary” by launching its very first-at any time metaverse-influenced fashion collection. The F21 Metaverse Collection, resulting from the brand’s results in digital product or service testing, is now readily available in-retailers and on Without The assortment capabilities hoodies and t-shirts, built with components from the brand’s virtual choices and involves the serious-lifetime version of the enthusiast-preferred Forever Beanie, the #1 providing product in Forever 21 Store City on Roblox. In addition, for the initial time at any time Endlessly 21 Shop City will give a restricted-version tradeable Roblox accent selection, with one particular new product available every day for just 6 several hours setting up December 5th by way of December 9th.

Winnie Park, Eternally 21 CEO, said, “Our first goal with Eternally 21 Shop Metropolis was to grow how we have interaction with our buyers and make our products obtainable to all. With the achievement of the digital Permanently Beanie in our Roblox store, we are thrilled to carry this beloved merchandise and the overall F21 Metaverse Collection to existence.”

Employing Roblox as screening ground, Permanently 21 has tested that there is appetite for its offerings within and past social games. Roblox’s own exploration from the ‘2022 Metaverse Manner Craze Report’ delivers further more evidence with 70% of Gen Z consumers indicating they borrow tips from their bodily selves for their avatars. Forever 21 is currently working on techniques to link virtual and physical objects by means of “phygital” activities. This constrained edition F21 Metaverse Assortment will be accessible in-shops and on, with products starting at $14.99. Without end 21’s virtual shop on Roblox characteristics head-to-toe appears for anybody, with merchandise ranging from attire, add-ons, shoes, costumes and a great deal extra.

“Since its launch on Roblox previous yr, For good 21 has pushed boundaries, turning into the very first and major retailer to make on-craze digital manner obtainable. Today’s start showcases how Forever 21, in partnership with VBG, has created an totally new way to innovate, structure and retail fashion globally,” said Justin W. Hochberg, Virtual Model Group’s CEO. “Roblox is a phenomenal system, and I cannot wait around to reveal the up coming remarkable working experience that consumers can hope from Shop Metropolis.”

About Eternally 21

Eternally 21 is a trend field leader creating the most current traits accessible to all while inspiring exclusive fashion and self confidence. With a renewed emphasis on the shopper knowledge, the brand name provides large type models and style fundamental principles with powerful values and a dynamic keep ecosystem. While driving innovation throughout e-commerce and digital to develop obtain and benefit, the brand name continues to reinforce its positioning as today’s most well-liked location for the fashionable shopper. For good 21 is located in more than 572 spots globally and on the internet. For additional details visit

For extra info or to come across a retailer area, you should stop by: www.for

Abide by @eternally21 on Instagram, Fb and Twitter.

About Digital Brand name Group

The Digital Brand name Team (VBG) is an award-winning metaverse pioneer reworking companies by strategizing, creating, and operating manufacturers in virtual worlds. VBG operates in partnership with world-wide intellectual home across leisure, vogue, retail, life style, and splendor to provide immersive activities, social games, digital internet marketing campaigns, virtual fashion, and upcoming-stage token reward applications.

The enterprise gained Licensing International’s “Greatest Digital Certified Merchandise” for its operate developing Forever21’s Store Town into the #1 retailer on Roblox (the initially-at any time metaverse winner). VBG was recently credited with making Permanently 21 just one of the “top rated 10 metaverse businesses for 2023.” Moreover, the business has been featured in around 200 prime-tier media stores for its perform with other brand names, together with Barbie, for which it built the iconic character’s to start with-ever virtual trend line and putting “The Voice” singing competitors – airing in 145 territories – into the metaverse for the initial time securing history-breaking quantities. VBG is credited with creating “Infinite Loop Marketing,™” the to start with-ever avatar-to-ecommerce application wherever objects can be bought at the same time in the metaverse and authentic lifetime.

#GetMetaversed on Twitter and LinkedIn. For extra, go to

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