Fomeno App: Simplifying thrift shopping

SIOUX FALLS, S.D. (KELO) – With 2023 just times away, several of us are producing a record of new year’s resolutions. If one of yours is to include things like a lot more sustainable methods in your existence — a few girls from the University of South Dakota could possibly have just what you need to have.

Heading from retail store to retail outlet to come across the perfect outfit can be exhausting — specifically when you’re heading to thrift or classic stores. Accomplishing so on-line is even extra of a hunt. Which is why 3 pals from USD created a thing simpler.

“Fomeno is an app where by you can thrift from a bunch of diverse on line thrift, classic, upcycle outlets. So we bring a bunch of distinctive inventory into a single site so it’s straightforward to locate what you are seeking for,” Fomeno co-founder Payton Ryz claimed.

Brigit Blote, Payton Ryz and Ashlynn Atwood — co-founders of Fomeno. Photograph courtesy of Payton Ryz

Designed by Brigit Blote, Payton Ryz and Ashlynn Atwood, Fomeno permits you to scroll via outfit inspirations or search for one thing certain. At the time you obtain it, just simply click. From there, you will get suggestions for things from much more than 50 diverse on the web thrift retail outlet companions. Click when extra and you’re specifically wherever you require to be to make a obtain.

“We’re just trying to seriously simplify that procedure on line and assistance connect men and women so that we’re generating the manner field a lot more circular simply because fast manner is like tremendous harmful to our environment,” Ryz reported.

Rapid fashion is the phrase for cheap clothing manufactured promptly by mass-market place merchants in response to the most up-to-date tendencies. Reducing speedy fashion is at the coronary heart of the mission of Fomeno.

“A ton of folks never even realize that a essential cotton t-shirt makes use of the similar amount of money of h2o that another person drinks in a few many years. So it is like a mad sum of sources that will take to generate new outfits,” Ryz claimed. “Also, these garments are currently being created in factories throughout the place that we do not automatically see day-to-working day. They are performing less than severe circumstances, getting paid out considerably less than a living wage. So kind of halting that cycle of this mass creation of outfits that purchased and then it’s possible anyone will use them a couple instances and then they’ll be very poor good quality so they toss them out. Or they just conclude up in the thrift outlets.”

Photograph courtesy of Payton Ryz

To start their mission, the three close friends applied for the Hult Prize, a opposition that crowd-resources tips from university-degree students soon after complicated them to remedy a urgent social concern — this kind of as sustainability.

“At the finish of all that, we ended up becoming just one of the eleven folks that they selected to acquire a hundred thousand pounds. So that was truly interesting, like so outstanding, seriously kickstarted everything,” Ryz claimed.

From there, they expanded their group and hired Annie Lien as a style curator.

“It’s been so exciting mainly because I have obtained to satisfy persons across the globe with so a lot of different models and personalities and passions and just outlooks on daily life. It’s been so interesting,” Lien stated.

This previous November, they ultimately introduced the Fomeno application.

“That was just about a few several years soon after we had 1st started out the competitors,” Ryz explained. “It was a lengthy journey but I feel that is the startup everyday living. You maintain grinding away and at some point, it clicks. We have genuinely been grateful to have a new growth and tech workforce on board.”

“If you choose to store next-hand, like that minor decision in your day to day life is producing this kind of a enormous change,” Lien claimed. “So just the slightest small adjust in your buyer practice can make an great impact on the globe and the people today who dwell in it.”

Listen to from Payton Ryz how Fomeno bought its exceptional name:

4 youthful, woman business people leaving a greener footprint on this Earth.

“We like to brand name ourselves as a ‘do good’ business simply because that is our purpose,” Lien reported. “We want to aid the earth and we want to help the persons on the world for the reason that we’d like to maintain it for our children to have and for their small children to have. Battling versus the quickly trend field is one particular of our massive objectives.”

“So we always want to preserve that mission at main,” Ryz mentioned.

The Fomeno application is accessible now to down load on Apple gadgets.

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