AMI Taps Alan Crocetti for NEw Heart-Shaped Jewelry Collaboration

For Slide/Winter 2022, AMI artistic director Alexandre Mattiussi sought to crystallize the Paris-primarily based label’s signature iconography via a sartorial collaboration with Brazilian-born, London-based jewellery designer Alan Crocetti. Less than a paired ethos, the duo carved new requires on AMI’s celebrated Ami de Couer motif, which resembles a cash “A” topped with a heart, throughout a collection of unisex necklaces, bracelets, rings, ear cuffs and extra.

The array delivers a bevy of enjoy-on-the-brain operates, distinguished most notably by crimson and metal finishes. Chokers, entire with a decorative “A” charm, are packed with glistening, red-heart crystals, even though rings don double metal iterations of the core condition and bracelets have several hearts in the exact silver composition. There’s also an edgy metallic coronary heart ear cuff which is guaranteed to garner a several double-usually takes, but it’s the collaboration’s single-crimson-coronary heart ring that truly delivers a total dose of drama.

“I have been subsequent Alan’s creations for some time now. His universe is exceptional, quite private and attractive, I enjoy his incredibly properly-built do the job,” Mattiussi explained in a assertion. “I preferred AMI’s new collection to characteristic an exquisite line of jewelry, uncomplicated nevertheless with a powerful identity. Together with Alan, we determined to begin with the heart, as it is a image at the main of AMI’s record and signature. Alan retains pushing boundaries, and I actually believe that he is the most inventive jewelry designer of his technology.”

Delving into the capsule’s symbolic identifiers, Crocetti presented context on the indicating powering the two-directional heart motifs existing during the selection. “Both Ami and Alan Crocetti share the exact ethos,” he reported. “One that embraces the this means of Like. In jewelry, it is said that if you wear a ring with its entrance in direction of you it suggests you wear it for on your own and the reverse way to exhibit it to a person else. With this jewellery selection, you have the hearts struggling with both equally methods conveying the concept that you got to love on your own the very same way you task and give love to others.”

The collaborative capsule is now out there to store globally, in each AMI shops and on the brand’s internet site. Consider a appear at the assortment in the gallery over.

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